CALVIN KLEIN CUSTOM

A special project created outside of the normal seasonal cadence to capitalize on the market trend of customizable products. The iconic Modern Cotton collection was used as the base styles, and the consumer was given the option to choose between a variety of body colors and waistband colors as well as a variety of small emoji inspired graphics and brand relevant text heat seals. Offered in straight and plus sizes.

Created on a speed-to-market timeline in close collaboration with the CK marketing department, e-comm team and factory partners. Launched as an e-comm exclusive in North America, and versions of the program were shipped world wide. Select stores offered in person store customization and others offered "pre-customized" product that matched back to the campaign images. Program exceeded sales expectations and will be re-launched in 2022.

Photographed by company hired photographers 

 

Celebrity Talent :

Bella Hadid

Shawn Mendez 

CALVIN KLEIN CUSTOM

E-Comm Snapshots

CALVIN KLEIN CUSTOM

Global Line Offering for Men's : Spring 19 Launch

CALVIN KLEIN CUSTOM

Global Line Offering for Men's : Fall 19 Additons

© 2019 Jill Austin