The outbreak of Covid-19 and mandated work from home orders pushed Calvin Klein to speed up the transition implementing 3D
software. The entire Spring 21 line offering was created and rendered using 3D soft-wear Lotta/Brouzwear. Select designers were trained quickly and given around 100skus to create. Most fabrics, textures and trims did not exist in the systems and could not be put in without access to office machinery, so designers had to get creative within the software so that the end results would be as visually accurate as possible.
Though this initiative was kickstarted under duress, the company end goal is to continue offering 3D assets in hopes of elimination cost, waste, and environmental destruction caused by mass producing SMS for global and regional merchandising teams.
Micro fabrication with placed 3 color jaquard waistband. Colorblocked panels and logo graphic heat seal at left hip
CK1 Graphic Logo
Micro mesh fabrication with all over logo jacquarded into the fabric. Repeat logo waistband featuring linear hombre colors within logo design.
Micro fabrication. Waistband features tipping and a jacquard logo that is engineered to be placed at the left hip.
Select print offering shown below.
Bestselling classic styles. Cotton Spandex fabrication with cotton waistband, repeating logo and heavy grin-through. Hip brief features a contour pouch with seaming details and leg binding. Trunk features a clean contour pouch and turn back hem. Boxer Brief features functional fly pouch with coverlock seaming and binding at hem.